Logo usage
The wordmark is the primary identity. The Flo mark — the pink-to-magenta glyph — carries the AI brand. On light surfaces use the full-colour black lockup; on dark and maroon surfaces use white or white-gradient. Download any variant below.
Wordmark
The Ollily wordmark is the primary identity. Use full-colour black on light surfaces and full-colour white (or solid white) on dark and maroon. The gradient belongs to the Flo mark within the lockup — never recolour the letterforms.
The Flo mark
The Flo icon is the AI expression of the brand — the stacked chevron in the pink-to-magenta gradient. Use it as an app icon, an avatar, or a standalone mark where the full wordmark won’t fit. The magenta #e92589 lives here and in accents, never as body text.
Download
Every lockup ships as scalable SVG (for screen and print) and high-resolution PNG (4×, transparent). Use the SVG wherever possible; reach for PNG only where vector isn’t supported. Each card above has its own download buttons.
Clear space
Keep clear space of at least the wordmark’s cap-height on every side. Minimum wordmark width is 96px on screen; below that, use the Flo mark alone.
Misuse
- Don’t recolour the wordmark or apply a gradient to the letterforms — the gradient belongs to the Flo mark only.
- Don’t place a dark lockup on a dark surface, or a white lockup on light.
- Don’t stretch, rotate, outline, or add a drop shadow.
- Don’t reconstruct the wordmark in a different typeface.