Foundations · 13
Colour
A warm-stone neutral core, a signature deep maroon for dark surfaces, and a single magenta accent from the Flo mark. Product UI stays near-monochrome; brand surfaces bring the maroon and magenta forward.
maroon #390021magenta #e92589warm-stone neutrals
What’s inside
01Signature02Warm neutrals03Text & borders04Data & status
Signature
The deep maroon is the heart of the brand’s dark surfaces — covers, dividers, the sidebar you’re looking at. Magenta is the accent and CTA colour, drawn from the Flo mark.
Warm neutrals
Every neutral leans warm — stone, not slate. Surfaces step quietly from page to inner-card, then to the near-black used for product footers.
Text & borders
Data & status
Content that shows numbers — KPI cards, charts, status pills — draws from a small data palette. These never appear as brand or UI colour; they belong to data.
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